JEEP® BRAND NEWS
All-New Jeep® Cherokee to Debut Late 2025
The 2026 Jeep® Cherokee is set to hit the trail late 2025, powered by impressive hybrid tech. A reimagined midsize SUV, it slots perfectly between the Jeep Compass and Jeep Grand Cherokee, offering the same legendary adventure the Jeep Brand is known for.
Let It Reign! Jeep® Brand Brings Back Reign Exterior Color for the 2026 Wrangler and Gladiator Lineups
Your favorite shade of purple is back for the 2026 Wrangler and Gladiator!
Jeep® Brand Teases New 2026 Grand Wagoneer
Get a taste of the new, highly anticipated 2026 Grand Wagoneer, with an MSRP starting at just under $65,000.
2026 Jeep® Cherokee Takes Adventure Farther Than Ever
The 2026 Jeep® Cherokee takes adventure to the next level. Some new features include an I4 Turbo Hybrid powertrain that offers over 500 miles of total range on a single tank of gas and an estimated 37 mpg, a 12.3-inch Uconnect® touchscreen, and 140 standard and available safety and security features, with some trims starting under $40,000. Available late 2025, buckle up to tackle any terrain.
The Jeep® Brand and Off-Road Racing Star Casey Currie Enter Strategic Partnership
After piloting his Trophy Jeep® Brand vehicle in this year’s King of the Hammers in Johnson Valley, California, off-road racing icon Casey Currie has launched a strategic partnership with the Jeep® Brand and Mopar®.
All Aboard the Convoy with the 2026 Jeep® Gladiator Whitecap
Next stop on the Convoy program is the 2026 Jeep® Gladiator Whitecap. Arriving this spring, check out our heritage-inspired, two-tone special edition vehicle with a bright white roof, grille and 1941 accents, making waves on the trail with modern capability and style.
We’re Number 1!
The Jeep® Brand just reeled in the No.1 automotive spot on YouTube AdBlitz 2026 with “Billy Goes to the River,” starring Big Mouth Billy Bass and the All-New 2026 Jeep Cherokee hybrid. Directed by Jim Jenkins of our Emmy-nominated “Groundhog Day,” the fan-fave ad is rolling out as a 30- second TV spot!
Say Hello to the 2026 Jeep® Wrangler Willys 392
Va-voom! As part of our Twelve 4 Twelve program, the 2026 Jeep® Wrangler Willys 392 fuses our beloved Willys roots with the legendary 6.4L HEMI V8, hammering out 470 horsepower and 470 pound-feet of torque. Get ready to experience explosive power, capability, and so much more.
The All-New 2026 Jeep® Cherokee Hybrid Takes Big Mouth Billy Bass® to the River in New Comedic Online Commercial
The Jeep® Brand has released its new spot for the All-New 2026 Jeep Cherokee hybrid as the modern midsize SUV makes its highly anticipated arrival at dealerships across the US. The online spot, called “Billy Goes to the River,” looks to catch the prize for the “best Big Game commercial that’s not in the Big Game.”